The Partner Briefing Stenographer
Partner records a five-minute voice note; you get the article draft, the LinkedIn post and the newsletter teaser.
−3 hrs per articleThe agent for Dennis's Spanish series. A thirty-six agent matrix so you can see the other ways AI can help your marketing team. The synthetic users approach. The GEO audit prompt. The Frontier Program brief for Greg. Pick what's useful. Ignore the rest for now.
You told me you'd spent two months going backwards and forwards on Dennis's CrossBorder articles, trying to bridge his voice with the firm's. The agent is built. It takes Dennis's raw draft and returns a Morr & Co version. Most importantly, it ships with a Legal Substance Audit so Dennis can see, line by line, that nothing legal was changed in the rewrite.
The five agent files are attached to the email I sent. Drop them into Microsoft Copilot, attach Dennis's raw draft, and run. Full step-by-step instructions and screenshots are on our how-to page:
If Mike asks how we're confident the agent won't change the law, here's the one-line answer: before any rewriting, the agent extracts every legal claim, statute reference, jurisdictional fact, procedural step and case-study fact from Dennis's draft into a locked list. Every item on that list must appear in the rewritten article with the same meaning, direction and force. The audit table proves it, line by line. A single failure in the audit and the agent refuses to deliver. Dennis sense-checks the audit before publication, so the law is always in his hands.
The House Style Editor is one of thirty-six AI agents we could build for the kind of work you do. The matrix below maps six of your KPIs (rows) against the six AI mechanisms (columns). Each cell is a different agent. Don't try to pick six. Find the one that makes you exhale, and start there. One is already on your desk.
Take a lot of input and distil to a useful little. Hours of work into minutes of reading.
Take one input and multiply it across channels, audiences or formats. One piece into ten.
Forecast what's likely before it happens. Retrospective dashboards become early-warning systems.
Tailor the same underlying content to different readers, partners or practice areas. Same source, ten shapes.
Find the issues a tired pair of human eyes will miss. Audits, drift checks, gap analyses.
Take a list of options and recommend the best one, with reasoning. Replaces the "where do I start" pause.
AI-generated personas, calibrated to behave like your real audience, that you can run a message past in minutes and get a strong read on how the real audience would respond. Used by The Times and large consumer brands. Particularly useful when you're testing headlines, standfirsts, subject lines, or the question "is this article worth running at all".
Open the guide on the AI Potential proposals site for the panel construction approach, the prompts, and the calibration loop.
The webinar you watched on AI brand audit was right that you can do most of this yourself. Here's the prompt to drop into Copilot. It works on any single page; for the full site you run it on each major section in turn.
Run it on one page. Run it across every service page in turn. Or run it on a competitor's page to see how you compare. For the bigger 18-month "state of the nation" review Mike has commissioned, this is the kind of analysis to ask the website agency to deliver, not bullet-pointed "SEO tips". GEO is what's actually moving traffic now.
Microsoft's early-access channel for Copilot business customers. Tenants enrolled get early visibility on upcoming Copilot capabilities, including Claude models inside Copilot, ahead of general release. Free to apply. Worth Greg's team taking a look if the firm is planning a wider AI rollout, because it materially lifts what agents like the House Style Editor can do without leaving your shutdown Copilot environment.