The origin of AI Potential.
For twenty years we ran a business development agency, winning enterprise American clients from the UK. We were good at it. We brought senior leaders from Etsy, Spotify and Laurent Perrier to our clients' doors, and one client landed Meta off the back of our work. Our signature piece of work took four to six weeks. In March 2023, we asked a new tool called ChatGPT to have a go. It finished in under an hour. And here's the bit that really stings. It was better than us.
We went through all five stages of grief and felt very sorry for ourselves. Then we did the maths. A twenty dollar subscription had just done work we charged high five figures for. So we pivoted overnight, to help others navigate the disruption we knew was coming. We signed off our last American contract on 15 October 2023.
We are not technologists. We are problem solvers. Between us, our CVs cover nursing, sales and marketing, and not a computer science degree in sight. Everything we know about AI we learned by pointing it at real problems, making mistakes, and refusing to settle for the first answer. That turns out to be the whole job. AI adoption is not a tech problem. It's a people problem. And people are what we know.
The first people we taught were small businesses who couldn't afford consultants. Keeping what we'd learned to ourselves felt wrong. Three years on, we're a team of seven performing like a team of fifty, working with family-owned manufacturers, charities, law firms and Fortune 100 companies. We still remember how that first hour felt. Being on the wrong side of this shift is not a theory to us. Our whole job is getting your team to the good part faster than we got there.
